Rumours abound once again, but this time, is it in fact a rumour?
Bloomberg reports that HTC and Facebook are working on a phone together and that it was originally intended to be released by the end of 2012, the timetable was pushed back to allow HTC to work on other projects, probably the HTC One series.
Would a Facebook phone sell? Here in the UK most teenagers would probably want one, and I can think of many, many ladies in their early 20’s that seem to constantly be on Facebook via their mobile phones that would probably want one, but after that? It has also been reported that Facebook are working on their own modified operating system for the phone, whether this will be a fresh OS or a skin atop a version of Android we don’t know yet.
Currently Facebook has approximately 900 million users the world over and more than half of that access their Facebook accounts via mobile phones, so again would a Facebook phone sell? Going purely by those numbers you would certainly think so, and with HTC’s history of making high quality handset’s it could be a very successful device.
Facebook made $3.15 billion in advertising revenue last year and none of that came from phone ad’s it was all browser-based. The stock fell 23% since the initial public offering and the decline is thought to have come from concerns that the company (Facebook) isn’t making enough money from mobile advertising.
The Big Gun’s
In order to ensure the that the phone is a success it would seem that Facebook are taking no chances. Previous Apple employee’s that have worked on the iPhone’s touch interface, device software and stock market applications have allegedly been brought in to aid in the development of the phone.